Michael Wu's Resume
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Summary


More than twelve years experience Producing, Managing and Developing web sites for major companies, including NBC, NHL and Disney.

Specific skills include advanced HTML/DHTML/CSS, Flash MX, javascript, Photoshop, Streaming Video/Audio, Visio (for UI Design), anything associated with website hosting and domain names. Quick learner with extensive experience working with diverse internal and external groups. Strong writing and interpersonal skills.

Design examples are available. Please contact me to view.



Current


I currently run a web design/development company, Bandwidth Productions, Inc. and have a handful of clients several of which are high profile. We won a Webby Award in 2005, were an Honoree in 2007 and have been a finalist two other times among other industry awards. If you like music playlists and all things web 2.0, you should also check out FIQL.com, our labor of love. It's received coverage in TechCrunch, The Wall Street Journal, Mashable, Wired and other places.




Propel

February 2000 -
July 2001


Senior Manager - Production & Design
Propel Software, San Jose, CA

Hired and managed a team of five designers and HTML developers responsible for conceptual design, information architecture, presentation design and HTML development of all products developed by the company.

  • Products included: e-commerce application (storefront); merchandising, customer support and system administration tools; Propel.com; and company intranet

  • Collaborated with product marketing, engineering and usability teams throughout product life cycle (requirement definition through final implementation) to ensure final product was user focused

  • Worked with corporate marketing, business development and professional services to develop materials for trade shows and potential clients.

  • Directed and edited five short videos demonstrating how common online shopping experiences would appear if translated to a real world store setting
Relevant website: www.propel.com


Disney

November 1998 -
February 2000


Senior Producer, GO Network Auction
GO.com (part of Walt Disney Company), Sunnyvale, CA

"GO Network Auctions has the best user interface of all the sites on the scorecard. This fact is reflected in the firm`s Number One Ranking in Ease of Use."
-Gomez Advisors

Managed creation, design, layout and features for online auction site, working with designers (internal and external), engineering, QA and Product Management.

  • Site rated #1, ahead of EBAY, Amazon and Yahoo for ease of use by Gomez Advisors (www.gomez.com) one month after launch

  • Researched competitor sites and conducted usability tests

  • Produced holiday and event promotions

  • Maintained site and developed new features

  • Researched and created proposals/mockups for potential partners in collaboration with Business Development.


NHL

September 1996 -
November 1998


Senior Producer, NHL.com
National Hockey League, New York, NY

Produced and maintained official web sites for eight teams including New York Rangers, Boston Bruins and Mighty Ducks. Budget for each website: $30,000

  • Managed Producers and served as liaison between teams and NHL.com

  • Maintained associated schedules, budgets and contracts

  • Presented business proposals with senior management to secure new business

  • Identified and developed new ways to increase audience through new technology and promotion (online, print, television & radio)

  • Assisted teams in identifying sponsorship and other revenue generating opportunities

  • Scheduled and conducted chats with players and celebrities
Producer, NHL.com (1997-1998)
Associate Producer, NHL.com (1996-1997)

  • Served as on-site producer for major NHL events (All-Star Game, Stanley Cup Finals, Entry Draft, Awards Show)

  • Wrote three weekly columns for NHL.com about teams and players

Published work:

  • Center Ice with the San Jose Sharks - I wrote one of these each week on a different team for two seasons.
  • Puck Rewind - A recap of the week in the NHL.
  • King of the Ice - a graphical look at who was leading at each position each week with a short description of their "noble" feats.
  • more coming soon...


NBC

July 1995 -
September 1996


Associate Producer, NBC Interactive
National Broadcasting Corporation, New York, NY

Responsible for handling web site production needs for various departments including News, Sports and Marketing.

  • Managed primetime production for Olympics Web Site during Atlanta Games

  • Supervised production staff of five and coordinated with writers to keep site timely

  • Project managed and/or produced the following NBC web sites: NBA on NBC, Everest Assault and Fall Primetime Preview
Assistant Producer (9/1995-1/1996)
Associate Producer (7/1995-9/1995)

Learned a new programming language (MediaView, now obsolete) used by MSN, saving the company thousands of outsourcing dollars.

  • Project Managed and produced NBC News' 1995 Year in Review, featuring content from News, Sports, CNBC, and America's Talking

  • Reviewed innovative products at Comdex Fall '95 as onsite producer:
    - Assisted in online chats with industry executives
    - Designed graphics and produced site

Relevant websites: My work is no longer online so check out some of the things I've saved below. Hey, it's the Internet. Things change quickly!

Published work:


MTV

Summer 1994


Summer Associate, Marketing Department
MTV: Music Television, New York, NY

  • Developed comprehensive proposal for a hypothetical pro-social campaign entitled "Face The World" with five other associates
    - Storyboarded and handled offline editing of companion video
    - Presented campaign to CEO of MTV Networks


skills</td

  • Web: Advanced HTML (hand code), Adobe Photoshop, Visio, FTP, ICHAT, CVS, Clearquest. Everything associated with web hosting, domain registration, etc.

  • Film/Video: Final Cut Pro, Adobe Premiere, streaming media, coursework in video production, production management, directing and cinema history
    All video work available upon request

  • Writing: Strong feature writing, copy editing

  • Other: Familiarity with UNIX, perl, Java, javascript, DHTML, CSS



Cornell

Cornell University, College of Arts & Sciences, Ithaca, NY
Major: College Scholar (Marketing Emphasis)
Bachelor of Arts Degree
Thesis- Impact of positive moods on advertising effectiveness
GPA: 3.7/4.0